The cost for a Pre-Campaign Planning and Feasibility Study is generally between $20,000 and $30,000, although various factors can affect the cost including geography, type of organization, goals, and geographic reach of the donor base.
For comparison purposes, this estimate includes everything: consultant fees, travel expenses, printing, postage, production of the report, etc. Our fees are just a part of that estimated cost. When comparing costs, be sure to include all the costs.
CapitalQuest's fees are also complete study fees – our fees don't increase with the number of interviews we do, the length of time it takes to complete the study, or other "time-based" parameters. Be careful about signing what looks like a less expensive option that is based on time, days, or number of interviews. You want to know what the total cost for the study will be before signing the contract.
As a general rule, it takes 6 – 12 weeks to conduct a high quality Pre-Campaign Planning and Feasibility Study.
In the case of church campaigns, study fees are almost always lower since the prospect base is generally already known, and the ability to connect and communicate with the prospect base is simpler. Churches can expect study costs to be between $8,000 and $16,000, depending in part on the number of families in the church. Church studies are usually shorter, often taking around 4 – 8 weeks to complete.